Nike — Never Done Playing

Nike briefed us on two projects: one starring a lovable character made of clay, and a short, punchy film for a new running shoe. The first was created with our friends at Baast Studio Amsterdam — props to them for the installation we built together.

Keep it as good and as innovative as Nike itself. For the shoe, the challenge was to show — in one simple, quick movement — how resistant the materials are, and how they bounce back under the constant impact of running.

A clay world where you're never done playing — where exercise is always fun — and a charming character that carries that playful mood.

A character rounded on every edge so it reads friendly and playful; clay materials and textures, saturated colours and funny movements to keep kids engaged and ready to play — and a roulette game whose dynamic visuals tie the whole experience together.