Installation with a character made out of clay for Nike Kids AMS, & an animated video announcing a new shoe model for Nike running.
2022
NIKE, Never Done Playing
character design, craft, character animation, childish, clay look
About the project
Nike briefed us for a couple of projects, one involving a lovely character made of clay and a second one for a short but cool video for one of their new shoes for runners. Here we show some of the process for both of them, we're equally proud for the work realized for the swoosh brand. First project was in collaboration with our lovely friends at Baast Studio Amsterdam, props to them for the amazing product / installation we achieve as result of this project
The Challenge
For both the challenge was to keep it as good and innovative as Nike is. In the case of the shoe project, it was challenging to show in a simple and quick movement how resistant the materials are but also that it can bounce and resist constant impact as when you run or exercise constantly.
NIKE, Never Done Playing
Idea & Concept
A clay world so you're never done playing inside it, where exercising is always fun and a charming character that reflects that playful mood.
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NIKE, Never Done Playing
The solution
Our solution was to create a character that is rounded from every edge, so it can communicates that is friendly and has a playful personality, besides the clay material and textures of it, the colors are saturated and the movements are funny, just to keep the children interested and ready for playing and exercising, besides that the dynamic visuals of the game with the roulette are what makes the whole experience rounded.
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NIKE, Never Done Playing
Credits
- 3D Art:
- Martin Ramirez
- Neko
- Bate
- Character Design:
- Bate
- Lead animator:
- Neko
- Character animator:
- Alberto Gaona
- In collaboration with our friends Abril and Roel from Baast Studio