Google Pixel Arena
NBA Playoffs 2022
An immersive 3D arena inside the NBA app that let fans build their own avatar and live the 2022 Playoffs half-time. FWA of the Day.
We went full interactive to build an in-app game for the NBA Playoffs, in partnership with Google, introducing the new Pixel 6. Made in collaboration with Media.Monks and Jam3, the project was awarded FWA of the Day on July 22.
A fully customisable 3D character. The challenge — and the fun part — was modelling and texturing a huge library of assets: shoes, hats, beards, haircuts and graphics, so every fan could personalise their avatar as much as they wanted.
The Pixel Arena as the stadium where the game happens, and a 3D character that reflects the personality of every NBA fan.
An immersive game experience that engaged fans with the 2022 NBA Playoffs in a personal and informative way. Inside the NBA app, fans were transported through their phone's screen into a digital arena focused on every playoff game's longest break: half-time — with avatar customisation, first-half and post-game recaps, trivia and more.
The team behind it
- Direction Lead
- Bate
- Concept Art
- Alberto Irigoyen
Max Vera
Gaby Quevedo - 3D Art
- Hugo Landa
Martín Ramírez Carrasco
Neko
Bate - 3D Animation
- Alberto Gaona
- Project Management
- Mariana Morales
Bate - In partnership with Jam3 & Media.Monks
- Alfredo Rivera
Ashley Hadzopoulos
Danilo Nagura
Pedro Barroso