REFUSA is a Mexican company specializing in the design and manufacturing of custom trailers and semi-trailers for industrial and logistics use. Based in Jalisco, it focuses on innovation, durability, and certified quality standards to deliver tailored transport solutions.
2026
REFUSA
CGI, Animation, VFX, Character Design
About the project
We produced a high-impact explainer video for one of the most important industry events in Latin America, showcasing the company’s factory expansion roadmap and long-term growth vision. The piece highlighted specialized models and fully tailored products, positioning the brand’s innovation and manufacturing capabilities with clarity and precision. This strategic audiovisual asset played a key role in attracting potential buyers and investors, translating complex industrial development into a compelling, future-focused narrative.
The Challenge
The core challenge was to translate a highly technical manufacturing ecosystem into a narrative that felt clear, dynamic, and strategically compelling. We needed to communicate each production area with precision—engineering, fabrication, assembly, quality control—while also revealing the scale and sophistication of the operation without overwhelming the audience with technical density. This required a deep understanding of the transportation industry, the second most important economic sector in Mexico, and the expectations of decision-makers within it. We immersed ourselves in technical documentation, reviewed architectural and engineering blueprints, and worked closely with the client to accurately interpret complex processes. Countless hours were invested in synthesizing this information into a concise visual language and a structured storyline that balanced clarity with ambition. The result was not just an explainer video, but a strategic communication tool one capable of aligning industrial vision with investor confidence and market.
REFUSA
Idea & Concept
The concept was to transport the viewer inside a next-generation production chain — an immersive journey through a state-of-the-art manufacturing ecosystem. Rather than simply presenting information, the piece was designed to simulate presence: allowing the audience to move through the factory, understand its scale, and experience its operational intelligence from within. Through a carefully structured visual narrative, we articulated what makes REFUSA truly unique in its class — its technological integration, customized engineering capabilities, precision processes, and forward-thinking expansion strategy. The video positioned the brand not just as a manufacturer, but as a benchmark for innovation and industrial excellence in the transportation sector.
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REFUSA
The solution
As a creative studio, strategy and recommendation are fundamental pillars of our approach. We don’t simply execute; we analyze, question, and propose. Every project begins with a clear point of view aligning communication goals with business objectives and identifying the most effective narrative and visual framework to achieve impact. Our role goes beyond production. We act as strategic partners, shaping concepts, refining messaging, and guiding decisions to ensure that each piece not only looks compelling, but performs with purpose.
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REFUSA
Credits
Art Direction & Project Lead
Adriel Delgado
Motion Graphics & Support
José Felciano
Project Management
Eréndira Concha
Creative Support
José Martín Ramírez Carrasco
Project Supervision
Roberto Hernández
3D Artists
Daniel Doroteo
Enrique Castillo
Juan Pablo Berúmen
Voice Over
Idzi Dutkiewicz